Privacy Policy

Welcome to ProActive Chiropractic & Rehab. We are committed to protecting the privacy of our patients and visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.PACjacksonville.com and submit information via our web forms.

For how we use and protect your health information as a patient, see our Notice of Privacy Practices.

1.1 Personal Information

When you visit our website or submit information via our web forms, we may collect personal information, including but not limited to:

• Name
• Email address
• Phone number
• Date of birth
• Medical history
• Health insurance information

1.2 Non-Personal Information

We may also collect non-personal information about your visit to our website, such as your IP address, browser type, operating system, and pages visited.

2.1 Personal Information

We use the personal information you provide to:

• Schedule appointments
• Provide medical services
• Respond to your inquiries
• Process payments
• Communicate with you about your health
• Improve our services

2.2 Non-Personal Information

Non-personal information is used to:

• Analyze website traffic
• Improve website functionality and user experience
• Monitor and prevent security issues

We do not sell or rent your personal information to third parties. However, we may share your information in the following circumstances:

• With our healthcare providers and staff for the purpose of providing medical care
• With third-party service providers who assist us in operating our website and providing our services (e.g., payment processors, appointment schedulers)
• When required by law or to protect our rights, property, or safety, or the rights, property, or safety of others
• With your consent or at your direction

We implement a variety of security measures to maintain the safety of your personal information. These measures include physical, electronic, and administrative procedures to safeguard and secure the information we collect online.

You have the following rights regarding your personal information:

• Access: You may request access to the personal information we have about you.
• Correction: You may request corrections to any inaccuracies in your personal information.
• Deletion: You may request the deletion of your personal information, subject to certain exceptions.
• Opt-Out: You may opt-out of receiving marketing communications from us.

When you visit our website, a notice bar explains that we use cookies and similar tools. By continuing to use the site, you agree to this use. You can dismiss the notice with the X button.

We use Google Analytics (Google LLC) and the Meta Pixel (Meta Platforms, Inc.) to understand how visitors use our site and to measure our advertising. Our website host (Lovable) also collects first-party analytics about site visits, and Cloudflare sets standard security cookies that help protect the site. These tools may set cookies or similar technologies and send information such as pages viewed, device/browser details, and approximate location.

Google Analytics and the Meta Pixel do not run on our contact, appointment, intake, or other form pages, or on our condition and service detail pages (including the individual pages under /services/ and our back pain landing page).

You can opt out at any time using the "Cookie settings" link in the website footer, and you can also block or delete cookies through your browser settings. Information you submit in our forms is not shared with Google Analytics or the Meta Pixel.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read the privacy policies of any third-party websites you visit.

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently received personal information from a child under 13, we will delete such information from our records.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website. Your continued use of our website after any changes are posted will be considered acceptance of those changes.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at: